Once the storyboard was complete, we needed to decide when to film, and who would be in the trailer.
(image of storyboard)
We came across a bit of difficulty with this - we were all very busy and lived in different places, so it was difficult to pick the time to film. The fact that it had to be dark to film, meant that we were even more restricted for when to film. Me and Spike decided we would film that Thursday, at 4:30/5:00. However, when the day came, after finding a killer and victim for the trailer, they both pulled out on the day. We decided to find someone else to be in it the day after, but we couldn't film then. After all these difficulties, we finally picked a day to film, with no excuses. We found a killer, but failed in finding a victim, so Spike had to fill that position. I decided I would do the filming, and Saidi would take the stills for the poster and magazine.
Friday
Wednesday
Music for trailer
I decided that I would use Logic Pro to make some scary music for the trailer. I changed it a few times, as certain samples that I chose were not in the right key, or scary enough. I thought the music should be aimed at the same audience as the film - teenagers. Drum and bass and dubstep music is popular with English teens, so I decided to use some deep bass and loud, fast drums at some points of the song. I also used an eery piano riff and some violins. After listening to some dubstep songs, such as some of Stenchman's songs, which sound quite scary at times, I made sure I used some of the conventions of these songs. The first 30 seconds of Stenchman's '2muchket' helped me a lot in making this scary song: www.youtube.com/watch?v=gzqWgGIWPvg
Monday

Font for title
On monday the 9th November, I came up with the idea of drawing up the title instead of choosing an already made font. I started doing sketches, and decided to draw the letters as fingers with claws, to go with the theme of the film. I left the sketch as a rough idea, so I could neaten it later, then scan it in to work on in photoshop.
Sunday
I joined the group I made the trailer with a while after the groups were chosen, as I changed media classes. This meant that they had already come up with an idea for the concept for their trailer, and I had come up with a concept with my previous group. As I changed groups, it was difficult to get into the flow of the project, as they had to explain everything they had come up with.A concept of the title, killer and back story was already written up:







Spike had already drawn up a rough storyboard for the trailer:

The first lesson spent with my group, we drew up another draft storyboard for our trailer:
They had also previously drawn up a rough flat-plan for the film poster and magazine. It was in this lesson that we divided the tasks needed to be done. I said I wouldn't mind doing anything creative, like doing the final copy of the storyboard. I also said I could do the font for the title: 'Claws.'
They had also previously drawn up a rough flat-plan for the film poster and magazine. It was in this lesson that we divided the tasks needed to be done. I said I wouldn't mind doing anything creative, like doing the final copy of the storyboard. I also said I could do the font for the title: 'Claws.'
Friday
Research and Planning: ....
Since September, we had been dong research into all types of films and their trailers and marketing strategies. We looked at every aspect of films/trailers and their marketing:
-Genre, and key elements of: (lead characters, stock characters, plots and stock situations, icons i.e key symbol of the genre, backgrounds and decor and themes.
-Titles - why certain titles are good/bad, meanings behind the title, the font and colour of the title (if it signifies the genre of the film/what it's about.)
-Imagery - Key images, props and colours (do they signify the genre/plot?)
-Sound - Types of music/sound FX (again, how they show genre, meaning and plot)
-Voiceover - What is said and how it is said. I.e it helps us make sense of the narrative by giving us background, it showcases the stars and director and producer and the films they have done. It also builds a sense of anticipation and reinforces the title of the film. We also looked at what types of trailers have a voiceover, and do they need it?
For example, independent films tend not to have a voiceover, as they don't have an established ***story***
-Lead and stock characters - We looked at the types of characters used in different genres of films. When we knew we were going to produce a slasher/horror trailer, we looked closer at the lead characters in horror films, and the conventions of these characters. For example:
with a few exceptions, the killer in slasher films are generally male. His identity is quite often unknown and/or concealed by a mask or creative lighting and camera work. He is often mute, and seems to be unstoppable, withstanding shootigs and stabbings. His background often includes a childhood trauma that explains his choice of victim, weapon and location. Slasher killers tend to have hand held weapons such as knives, axes, chainsaws etc.
The victims in slasher films tend to be young, attractive high school or college-aged teens. These victims are usually punished for being amoral, such as taking drugs or having pre-marital sex.
As well as looking at the conventions of trailers, we were looking at different marketing campaigns and how they were carried out.
killers.
examples of trailers that helped us:
titles:
Our brief says:
'A London based film company called Filmworks wants you and your team to create a film concept and marketing campaign for release. You are to produce a teen based movie, within the horror genre. Filmworks wants the film to target an older teenage audience of 15 and above. It would also like to widen its market by also appealing to independent, creative and aspiring adults.'
Basically, our trailer had to be interesting, creative and scary.
First of all, we had to do research into films in the 15 category, to see exactly what we were and weren't allowed to do. We looked on the British Board of Film Classification website:
http://www.bbfc.co.uk/
at the 'classification guidlines' link down the left hand side, then looked at the guidlines for a certificate 15.
After we knew what we were and weren't allowed to do, we decided what forms and conventions we would follow and challenge.
Since September, we had been dong research into all types of films and their trailers and marketing strategies. We looked at every aspect of films/trailers and their marketing:
-Genre, and key elements of: (lead characters, stock characters, plots and stock situations, icons i.e key symbol of the genre, backgrounds and decor and themes.
-Titles - why certain titles are good/bad, meanings behind the title, the font and colour of the title (if it signifies the genre of the film/what it's about.)
-Imagery - Key images, props and colours (do they signify the genre/plot?)
-Sound - Types of music/sound FX (again, how they show genre, meaning and plot)
-Voiceover - What is said and how it is said. I.e it helps us make sense of the narrative by giving us background, it showcases the stars and director and producer and the films they have done. It also builds a sense of anticipation and reinforces the title of the film. We also looked at what types of trailers have a voiceover, and do they need it?
For example, independent films tend not to have a voiceover, as they don't have an established ***story***
-Lead and stock characters - We looked at the types of characters used in different genres of films. When we knew we were going to produce a slasher/horror trailer, we looked closer at the lead characters in horror films, and the conventions of these characters. For example:
with a few exceptions, the killer in slasher films are generally male. His identity is quite often unknown and/or concealed by a mask or creative lighting and camera work. He is often mute, and seems to be unstoppable, withstanding shootigs and stabbings. His background often includes a childhood trauma that explains his choice of victim, weapon and location. Slasher killers tend to have hand held weapons such as knives, axes, chainsaws etc.
The victims in slasher films tend to be young, attractive high school or college-aged teens. These victims are usually punished for being amoral, such as taking drugs or having pre-marital sex.
As well as looking at the conventions of trailers, we were looking at different marketing campaigns and how they were carried out.
killers.
examples of trailers that helped us:
titles:
Our brief says:
'A London based film company called Filmworks wants you and your team to create a film concept and marketing campaign for release. You are to produce a teen based movie, within the horror genre. Filmworks wants the film to target an older teenage audience of 15 and above. It would also like to widen its market by also appealing to independent, creative and aspiring adults.'
Basically, our trailer had to be interesting, creative and scary.
First of all, we had to do research into films in the 15 category, to see exactly what we were and weren't allowed to do. We looked on the British Board of Film Classification website:
http://www.bbfc.co.uk/
at the 'classification guidlines' link down the left hand side, then looked at the guidlines for a certificate 15.
After we knew what we were and weren't allowed to do, we decided what forms and conventions we would follow and challenge.
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