The film's poster and magazine cover uses some of the same images and colours as the actual trailer, so I think they work well together. On the day of filming, Saidi took some still images to use for our poster, magazine cover and our blogs. Saidi and Spike did a film poster each, so we could see which one we liked best and would use. Anabel did the magazine cover. They all used images which were taken while filming, and edited them to make them scary and so they looked more like horror film images, so the images link the ancillary texts to the trailer. One of the posters also uses the title that I drew and edited in photoshop, although I don't know how effective that is in making it scary.
I felt that, after editing the title in Photoshop, it wasn't as effective as it could have been. It was meant to look real and scary, and I think I could have achieved this if I painted or coloured it in before I scanned it in. The colours and thickness of the lines made it look like a cartoon-type font, so takes away the scariness of it... I think if it looked slightly scarier and more like a horror film title font, it would have been more effective with the ancillary texts.
As a marketing campaign, I think the combination of our trailer, poster and magazine cover altogether, although not bad, could have been better. The colours of both the poster and the magazine were effective in making it scary, and I think they do link to the trailer, but maybe it could have worked better if when making the poster and magazine, each person had images of the other ancillary task. For example, when making the poster, Saidi could have had an image of the magazine cover, or if not that, we could have communicated better as a group. We could have made a facebook account for our trailer, and communicated what we wanted to do on it...
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